Introducing IMPACT. The WatchGuard Partner Conference
IMPACT signals action, accountability, and measurable results.
It represents the pact between WatchGuard and our partners and what we will do together to win now: act decisively, share responsibility, and deliver outcomes that drive growth and profitability.
IMPACT also reflects this moment for WatchGuard - new leadership, a bias for action, and a continued commitment to our 30-year legacy of delivering Real Security for the Real World.
This isn’t just a new name.
It’s a promise of execution and growth.
Register now!
Venue: Sheraton Grand Nashville Downtown, Nashville, TN
IMPACT is where MSPs come to:
- Grow stronger, smarter, and more profitable with practical insights and strategic clarity.
- Deepen technical expertise with immersive sessions led by the engineers building modern security.
- Earn WatchGuard Sales Certification and Technical Certification boosters for attending.
- Access the people, ideas, and tools shaping the future of cybersecurity and managed services. Learn from top-performing MSPs through real-world, peer-driven guidance.
- Sharpen operations, strengthen security practices, and leave ready to outperform the competition.
We look forward to making an IMPACT together.
About the Event
- WatchGuard IMPACT will take place October 5–7 in Nashville, Tennessee, and we look forward to welcoming you.
- Your registration request will be reviewed and approved within 72 hours. If your plans are still taking shape, feel free to submit your request now and update your details later—especially once your travel is booked.
- Hotel Details: Sheraton Downtown Nashville. We have secured a hotel room block at a rate of $299 a night plus taxes and fees. You will receive a link to book your room once your registration is confirmed.
Speakers
Hear from WatchGuard leadership, product experts, engineers, and invited partner voices who are actively shaping the future of managed security.
Joe Smolarski
WatchGuard
CEO
Hojin Kim
WatchGuard
Senior Vice President and Chief Revenue Officer
Corey Nachreiner
WatchGuard
Chief Security Officer
Michelle Welch
WatchGuard
CMO and Senior Vice President of Business Strategy
Agenda
Day 1
Welcome to IMPACT
Registration opens at 10:00 AM.
The event officially begins at 2:00 PM with the IMPACT Opening Keynote.
Hear directly from WatchGuard leadership as they outline the forces reshaping the security industry and what they mean for MSPs. From AI powered threats to the rapid shift toward platform based security, this session sets the stage for the opportunities ahead.
You will also get an inside look at WatchGuard’s strategic vision for the next decade and how our platform innovation will help partners grow faster, deliver stronger protection, and simplify operations.
Highlights
- Market insights shaping MSP success in 2026
- The evolution of Zero Trust and unified security platforms
- WatchGuard’s strategy for the next generation of MSP growth
- Product innovations and platform advancements
End the day networking with peers and WatchGuard experts during the Welcome Reception and Demo Expo.
Day 2
Turning Security Innovation into Business Growth
Day 2 is designed to help partners translate strategy into revenue and operational success.
Business Growth
Learn how leading MSPs are transforming their security practices into scalable, high margin services.
Key topics include:
- Building profitable MDR offerings
- Expanding recurring security revenue
- Packaging and selling unified security platforms
- Turning Zero Trust into a business advantage
Technical Leadership
Deploying modern security architectures that scale.
Explore:
- Designing a Zero Trust security architecture
- Operationalizing MDR and managed security services
- Simplifying security operations through platform integration
- Deploying next generation security services at scale
Throughout the day you will experience live demonstrations, real world deployment insights, and practical frameworks you can bring back to your business.
In the evening, join us for the IMPACT Awards Gala, where we celebrate partner success and enjoy an evening of networking with peers and WatchGuard leadership.
Day 3
Scaling Your Security Business for the Next Era
The final morning brings everyone together to focus on the future.
Discover how unified security platforms enable MSPs to scale security operations, reduce complexity, and deliver enterprise grade protection to customers of all sizes.
The event concludes with a special closing keynote focused on leadership, decision making, and building resilient businesses in times of rapid technological change.
After the closing session, join us for a final networking lunch before departures begin at 1:30 PM.
What You’ll Walk Away With
- Sales Certifications and Technical Certification Boosters for each product session you attend.
- Practical strategies to grow your MSP business
- New ways to monetize security services like MDR and Zero Trust
Make an IMPACT with us.
Register now to secure your place at IMPACT.